Knowing the 2 Success Factors of Site Architecture Knowing the 2 Success Factors of Site Architecture, We mentioned various influencing elements in the previous guide, particularly those linked to content, and this time in the second explanation we will concentrate on a series of periodic table aspects related to site architecture.

Knowing the 2 Success Factors of Site Architecture

The first aspect has to do with crawlability. Crawlability, for those who don’t know, is the ability of a site to be swiftly crawled or crawled by search engines so that the site or page appears in search engine search results.

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Knowing the 2 Success Factors of Site Architecture

The search engine has evolved into a highly complex search technology scheme. Search engines can locate and preserve millions of web pages at once using this crawler technology. This is commonly referred to as index.

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In this scenario, when someone searches on a search engine, the bot will begin looking for the recorded data and then select whatever page or site it believes is the most appropriate based on a number of factors. Of course, before we can enter the search results, we must first be “seen” by search engines.

In general, sites have no issues with crawling or crawling search engines. However, tiny things like JavaScript or Flash might render our links invisible to search engines.

The second thing to understand is that search engines, such as Google, use a budget system to determine how frequently the site is scanned to check whether there is new information. Google bots frequently visit huge sites that have a high level of authority.

As a result, we can do things like have an orderly sitemap in both HTML and XML. This is just for the purpose of making it easier for search engines to index our site.

Advertisement: Duplication

Search engines, like a gigantic book made up of billions of sheets of paper, might become confused due to the enormous quantity of information or pages included inside it.

The issue is that it is fairly unusual for a site to have two or more identical pages that are indexed multiple times. This is known as duplication.

This can occur due to a variety of technological factors, such as when we install a page with a www prefix or sites that do not utilize www. Even if the content is the same, search engines may see it as two separate pages.

Another example is that search engines index the results per page of a certain category on e-commerce sites. We are aware of the presence of pagination or the provision of pages for certain search results, from which search engines regard page 1, page 2, page 3, and so on to be distinct pages. When, in reality, all of these sites contain the same information.

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Mobile-Friendly Amenities

In previous post, we addressed how the mobile-friendliness element is quickly becoming something to consider when developing a website. With increased access to search engines via mobile devices, it essentially forces us to build sites that are easy to use via mobile devices.

Not just large search engines like Google, but also smaller search engines like Bing, are doing the same approach in response to the growing relevance of the mobile element.

So what you need to focus on is making one of them easier to use by using a responsive template. When we successfully make mobile users feel at ease, search engines may indirectly boost our results.

As well as: Site Speed

Google now wants the search engine browsing experience to be as rapid as possible. As a result, site speed plays a role in this. If you want to improve your search engine rating, consider raising the site’s loading speed first.

However, it should be emphasized that just because we have a fast site now does not guarantee we will automatically achieve a good ranking. Several more aspects must be considered. However, other factors, such as relevancy and reader happiness, are often impacted by how quickly or slowly the site is visited.

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Descriptive URLs in Australia

In reality, the URL is one of the site components that contributes significantly to our search engine ranking. Making descriptive URLs is critical in SEO efforts.

Descriptive here refers to the ability to immediately show what the content of the page or site is like. Enter keywords succinctly and correctly to make it easier for search engines to index our site.

Https / Secure Website

The final aspect in the series of site architecture is the site’s security. In general, we may apply the HTTPS extension to boost security. HTTPS servers are generally more secure than HTTP ones.

Obtaining an HTTPS extension is now not difficult, nor is it prohibitively costly; in fact, some are even free.

Given the rising prevalence of cybercrime, implementing the extension will almost probably provide us with a twofold advantage. The first benefit is that the site’s rating in Google’s eyes will improve, as will its security.

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Author: Irawan
I'm a regular contributor to IRAWAN commander, and in my business blog, my team and I share tales on the experience of starting a business from zero, how it feels to build a startup, and how to scale-up.

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