What is Internet Marketing Understanding and Benefits You Need to Know

Ngopisantuy.com What is Internet Marketing Under standing and Benefits You Need to Know -Internet marketing, often known as internet marketing, refers to all actions that include marketing products and services through the internet.

Online marketing also include all of the means and platforms used to engage with consumers or customers, such as websites, email, social media, and internet advertising.

In this post, we will learn about web marketing, its significance in business, and how to use it to a company’s benefit.

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Recognizing Internet Marketing

What exactly is internet marketing (online marketing)? In general, internet marketing is a type of marketing that is carried out by or through the internet or online media.

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Perhaps our concept of internet marketing has been limited to merely selling over the internet. Actually, it’s not entirely incorrect because, according to the definition, internet marketing is online marketing via the internet.

However, when we talk about marketing, we mean not just sales but also promotion, advertising, branding, and customer service performed online.

What is Internet Marketing?

What is the purpose of internet marketing? This question serves as the foundation for why someone or a business undertakes internet marketing.

Of course, every business owner wants to improve their sales or make their brand more well-known.

Earning Money Through Internet Marketing (Source of Income)

The internet has now become a way of life for many Indonesians, particularly in metropolitan areas. Look around you; practically everyone has a smartphone, and even dumpling artists have a WhatsApp app on their smartphone to directly advertise their dumplings to buyers.

Online marketing may be used to generate money through a variety of enterprises, including PPC (Pay Per Click), PPS (Pay Per Sale), PPL (Pay Per Lead), selling their own items (goods and services), and so on. Here’s how it works:

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  1. PPC (Pay Per Click)

To gain money from their online domains, many website/blog owners or YouTubers use the PPC (Pay Per Click) service. Blog articles, YouTube channels, online forums, news portals, and so on.

This PPC program generates revenue based on the number of impressions and clicks generated by visitors on advertising on a website.

Publishers or site owners will be compensated for each click made by site visitors, where the price per click has been predetermined by the Advertiser / advertiser. The amount of money earned is determined on the number of ad clicks as well as the click price bid by the Advertiser.

2. PPS (Pay Per Sale)

We may be able to deduce anything about this application based only on its name. We will get compensated each time a product is purchased through our affiliate link. The quantity of money earned is determined on the number of things sold as well as the percentage commission rate from the item’s owner.

3. PPL (Pay Per Lead)

This is an affiliate scheme in which the seller / vendor will pay us a commission for each successful lead we bring to the seller / vendor.

For example, we may utilize our affiliate link to lead internet visitors to join up for an email newsletter, free trial, or fill out a form.

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4. Selling Your Own Products or Products Made by Others

Selling anything on the internet is nothing out of the norm these days. We can sell anything, both products and services, via the internet.

Furthermore, our offline business may be promoted via the internet, as you are aware. For example, if we had a business selling fried onions, we could just sell them over the internet and someone would buy them:)

In addition to selling our own things, we may earn money by selling the products of others, whether they are physical or digital.

Being a reseller or dropshipper of other people’s items is one of the internet marketing procedures for selling other people’s products.

Similarly, with digital items, we may become affiliate marketers for products offered by others.

5.Auction (Online Auction)

There is also an auction site on the internet where we may sell anything we own or something we assist someone else sell. Of course, this may be advantageous since we can sell our stuff to the highest bidder.

  1. Online Promotion Using Internet Marketing (Traffic Generation)

As stated in the outset of this essay, one type of online marketing is online promotion. Whatever product or service you want to market, the internet is a very efficient medium for creating a brand and getting our company website known to a large number of people.

There are several methods for promoting a business over the internet, including SEO (Search Engine Optimization), PPC advertising (PPC Ads), Email Marketing, Mobile Advertising, and Social Media Marketing.

2. SEO (Search Engine Optimization)

SEO is a free kind of web advertising that I enjoy (also read: what is SEO?). SEO advertising need specialized knowledge and a lengthy procedure. In fact, optimizing SEO may be costly.

However, SEO internet marketing is regarded highly vital since the traffic generated has a very high conversion rate to sales.

As a consequence, many website owners are prepared to invest money to engage SEO services in order to have their company websites appear on the first page of search engine results.

3. SEM (Search Engine Marketing)

Search engine marketing, as opposed to SEO, is PPC (pay per click) advertising that displays on search engine results pages.

In this instance, we as marketers must pay money in order for our advertising to show in search engines. Of course, we may set the ad price based on the available budget.

Author: Irawan
I'm a regular contributor to IRAWAN commander, and in my business blog, my team and I share tales on the experience of starting a business from zero, how it feels to build a startup, and how to scale-up.